Independence Institute Identity

The Independence Institute is a free-market think tank based in Denver. We have been working closely with them for many years.

In 2015 we urged them to do a brand upgrade, their original logo had served them well over the years but was looking dated. We incorporated the “Ii” from the original logo but modernized it with a circular background and a new text treatment. We created two variations of the logo —standard and horizontal— for use in multiple layouts.

We also worked with them to develop the “Think Freedom” tag line which they incorporate into most printed pieces.